Mixed Reality South Africa, established by Ronel Ferreira in 2018, is a groundbreaking company in Johannesburg, setting benchmarks in Virtual Reality, Augmented Reality, and 360° Video Production. Distinguished as a 100% female-owned enterprise, it stands out in the South African VR industry.
Renowned for developing premium VR and AR applications and games, the company leverages its comprehensive 360° video production expertise, equipped with advanced filming technology like the Insta 360 PRO 2 and Matterport PRO 2 cameras. This capability enables them to create vibrant 360° video content and provide live streaming services.
Beyond content creation, Mixed Reality South Africa offers rentals of sophisticated VR systems including the HTC VIVE and Oculus Quest series. Their expert virtual reality events team excels in orchestrating and implementing engaging VR events and activations, delivering full-scale support for diverse corporate and media events.
As an industry leader at the forefront of VR and AR technologies, Mixed Reality South Africa drives innovation, offering holistic solutions in the evolving digital reality domain.
Virtual Reality Events Team
The Professional Virtual Reality Events team at Mixed Reality South Africa is a group of specialized experts adept in planning, organizing, and executing virtual reality events.
The Virtual Reality Activation team at Mixed Reality South Africa provides comprehensive services in VR event management:
- Setup and Management: They meticulously install and configure VR equipment, ensuring everything from headsets to sensors is fully operational.
- Audience Engagement: The team engages with attendees, facilitating their immersion and enjoyment in the VR environment.
- Technical Support: Quick resolution of any technical issues with VR hardware or software is provided, ensuring a smooth experience.
- Demonstration and Instruction: They educate attendees, especially beginners, on using VR equipment, aiming for a comfortable and enjoyable experience.
- Feedback and Adaptation: Participant feedback is collected and used to refine and enhance the VR experience continually.
Virtual Reality Events offer businesses innovative ways to engage with their audience, employees, and stakeholders. Key benefits and uses include:
- Immersive Marketing: VR events can create unique, memorable brand experiences, allowing customers to interact with products in a virtual environment.
- Training and Education: VR provides realistic simulations for employee training, enhancing learning experiences without the constraints of the physical world.
- Remote Collaboration: VR enables interactive meetings and conferences, fostering collaboration among participants from different locations.
- Product Demonstrations: Businesses can use VR to showcase products in detailed, interactive ways that are not possible in traditional settings.
- Customer Engagement: VR events offer immersive experiences that can significantly boost customer engagement and interest.
Incorporating VR into events can enhance engagement, provide unique experiences, and offer practical solutions for remote interaction and training.
They typically handle a wide range of responsibilities, including:
- Event Planning and Design: Crafting customized VR experiences tailored to client needs, whether for corporate events, product launches, or educational sessions.
- Technical Setup and Support: Ensuring seamless integration of VR technology into events, including the setup of equipment like VR headsets and motion tracking systems.
- Content Creation: Developing immersive VR content specific to the event’s theme or purpose, enhancing the overall experience for participants.
- On-Site Management: Overseeing the event to ensure smooth operation, addressing technical issues, and assisting participants in navigating VR experiences.
- Post-Event Analysis: Providing feedback and insights on the event’s success and areas for improvement.